In White House, community has always been more than a buzzword—it’s a way of life. It’s neighbors supporting neighbors, small businesses cheering each other on, and people stepping up when they see a need. Thrive Hub was born from that exact spirit.

Located at The Flex Space in White House, Thrive Hub is an emerging business community designed to support micro and small business owners at every stage—whether you’re just getting started, pivoting your passion, or refining something you’ve been building for years.

The idea for Thrive Hub came from a simple but powerful observation shared by its founding team: many experienced business owners in the area were already informally mentoring others, answering questions, and offering guidance. What if that support could be offered in a more intentional, accessible, and collaborative way?

For Krislyn Mercer, Lead Managing Partner, the answer was clear.

“For years, many of us in the community who have been building our businesses have found ourselves answering questions from new business owners and people still figuring things out,” Krislyn shared. “We really wanted to support them in a bigger and more intentional way.”

When Donnie Eden first approached her with the idea for Thrive Hub, Krislyn took time to think it through—but her heart kept coming back to the same place: helping people.

“Even more than that,” she said, “it is about helping our community and specifically the small businesses that make White House what it is.”

At its core, Thrive Hub is about cultivating an authentic business community—one where people come to learn, plan, and do together. There’s a strong emphasis on collaboration over competition, rooted in the belief that there is room for everyone to succeed.

“Our goal is for everyone to succeed without competition,” Krislyn explained. “We truly believe there is room for all of us to thrive.”

That philosophy resonates deeply with Donnie Eden, who brings an advisor and investor perspective to the team. Donnie’s love for entrepreneurship began early, shaped by lessons learned from his father, “Big Don,” and years of hands-on experience.

“I’ve always loved entrepreneurship and have a lot of wisdom to share,” Donnie said. “It became very evident that our community needs this—this place for young or new-to-business owners (and that can be in their 20s, 60s, or even 80s) to learn all the things regarding business.”

Beyond education, Thrive Hub offers something many entrepreneurs crave: connection.

“A designated workplace where people can also gain fellowship with other professionals,” Donnie added. “We’re passionate about connecting people, cultivating people, and supporting all the small businesses and organizations within our town.”

Co-owner Sarah Ricciardi describes Thrive Hub as a connector rather than a replacement for existing organizations.

“We will funnel people to organizations such as chambers, networking groups, and other resources,” Sarah shared. “Thrive Hub exists to support micro and small businesses—acting as coach, mentor, and strategic support—whatever is needed to help people thrive.”

Sarah, who quotes Carianne in referring to these smaller-scale ventures as “micro-businesses,” understands firsthand how transformative support can be.

“I’ve been blessed to have a tremendous support system, but not everyone has that gift,” she said. “We want to bring that support structure and make it accessible—even for businesses that may not yet realize they need it.”

She credits joining the Chamber of Commerce shortly after moving to White House 12 years ago as one of the best business decisions she ever made, and Thrive Hub builds on that same belief: we are better together.

Core Operating Partner Carianne Koschak helps shape Thrive Hub’s voice and vision through content, collaboration, and as the lead for the Thrive Hub podcast—another avenue for sharing stories, ideas, and encouragement across the local business community.

Gracie Eden serves as a Supporting Partner, helping strengthen the foundation of the hub and its mission through her role with The Flex Space.

As Thrive Hub continues to grow, the team is welcoming those interested in hosting workshops based on their experience, as well as individuals curious about memberships and add-on options.

In a town built on relationships, Thrive Hub is creating space for entrepreneurs to gather, grow, and move forward—together. And for White House’s micro and small business community, that shared journey may make all the difference.

Check out their website here.