When it comes to managing money, women have a powerful voice—but for far too long, it’s been underused or even unheard. Whether it's been seen as "impolite" to talk about money or simply a role passed on to someone else in the household, the time has come to change that narrative!

While pursuing my passion of helping people, I often meet women who are deeply invested in their families’ futures but hesitant to take the lead in financial conversations. It’s not about lacking the ability—far from it. It’s usually about not feeling confident or welcomed in those discussions. I encourage every woman reading this: your voice matters! Your perspective matters! Your financial confidence matters!

Money Isn’t a Taboo—It’s a Tool

Women's roles in the financial landscape are evolving, yet data suggests there's room to grow in terms of participation in long-term financial planning. Recognizing this trend can help inform more inclusive and tailored financial strategies.

Financial clarity creates freedom, and that starts with communication. In a household, transparency about money leads to stronger partnerships, fewer surprises, and shared goals.

Why Women Should Lead (or Co-Lead) Financial Decisions

Women live longer than men on average, are often caregivers at multiple life stages, and are increasingly earning more or equally in their households. Despite these realities, women are still less likely to be the primary decision-makers when it comes to long-term financial planning.

That needs to change—not just for equality’s sake, but for practical reasons. If you're not part of the financial decision-making now, it can leave you unprepared later. Being involved today gives you the confidence and knowledge to navigate life’s twists and turns tomorrow.

Whether you’re planning for your child’s education, retirement, or how to support aging parents, your insight and instincts are valuable.

How to Start the Conversation

You don’t have to know all the financial jargon to begin talking about money. Start with questions like:

• “What are our financial goals for the next 5 years?”
• “How do we feel about our current savings and investments?”
• “Should we meet with a financial advisor to get a clearer picture?”

If you’re already handling the day-to-day finances, take the next step: ask about long-term planning. And if you're not involved yet, ask to join the conversation. You deserve a seat at the table.

A Financial Partner Who Listens

At Rock Castle Wealth Advisors, I work with women and families to remove the fear and confusion around money. Whether you’re navigating a life change, planning for retirement, or just getting started, my goal is to make sure your voice is heard—and your financial future is clearer.

Your money. Your life. Your voice. Don’t underestimate the power of bringing them all together. Let me be a sound voice for your financial future.

Eric Berner is a financial advisor with Rock Castle Wealth Advisors who helps individuals and families make confident, future-focused decisions. His mission is to be a sound voice for your financial future. Email Eric at eric@rockcastlewealth.com.

The opinions voiced in this article are for general information only and are not intended to provide specific advice or recommendations for any individual. Securities and advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. Visit Eric's website here.